{"id":1690,"date":"2025-10-13T10:39:03","date_gmt":"2025-10-13T08:39:03","guid":{"rendered":"https:\/\/lizfleet.com\/?p=1690"},"modified":"2025-10-13T10:39:04","modified_gmt":"2025-10-13T08:39:04","slug":"plan-mobilite-gestion-flotte-2025","status":"publish","type":"post","link":"https:\/\/lizfleet.com\/index.php\/2025\/10\/13\/plan-mobilite-gestion-flotte-2025\/","title":{"rendered":"Pourquoi le fleet manager devient un acteur central de la mobilit\u00e9 en entreprise ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\ud83d\ude97\u00a0Du gestionnaire de flotte au gestionnaire de mobilit\u00e9 : une \u00e9volution n\u00e9cessaire<\/strong><\/h2>\n\n\n\n<p>Le r\u00f4le du&nbsp;<strong>gestionnaire de flotte automobile<\/strong>&nbsp;ne se limite plus \u00e0 la gestion d\u2019un parc de v\u00e9hicules. Avec l\u2019\u00e9volution des usages, des obligations r\u00e9glementaires et des enjeux \u00e9conomiques, ce professionnel devient un&nbsp;<strong>gestionnaire de la mobilit\u00e9 globale<\/strong>&nbsp;de l\u2019entreprise.<\/p>\n\n\n\n<p>Ce glissement s\u00e9mantique n\u2019est pas anodin : il refl\u00e8te une&nbsp;<strong>r\u00e9orientation strat\u00e9gique<\/strong>. Il ne s\u2019agit plus uniquement de piloter des contrats de location, d\u2019entretenir les v\u00e9hicules ou de suivre les consommations de carburant. Le nouvel objectif est clair :&nbsp;<strong>rationaliser l\u2019ensemble des d\u00e9placements professionnels<\/strong>&nbsp;dans une logique de performance, de s\u00e9curit\u00e9 et de durabilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\udded\u00a0Le Plan de Mobilit\u00e9 (PDE) : un outil cl\u00e9 pour optimiser les d\u00e9placements<\/strong><\/h2>\n\n\n\n<p>Le&nbsp;<strong>Plan de D\u00e9placements d\u2019Entreprise (PDE)<\/strong>, ou&nbsp;<strong>diagnostic de mobilit\u00e9<\/strong>, s\u2019impose comme un outil strat\u00e9gique pour les organisations. Il permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprendre les usages r\u00e9els de la flotte (v\u00e9hicules, trajets, modes de d\u00e9placement),<\/li>\n\n\n\n<li>Identifier les leviers d\u2019\u00e9conomies \u00e0 court et long terme,<\/li>\n\n\n\n<li>R\u00e9duire les risques li\u00e9s \u00e0 la route (premi\u00e8re cause de mortalit\u00e9 au travail),<\/li>\n\n\n\n<li>Int\u00e9grer des objectifs RH, RSE et \u00e9conomiques dans une\u00a0<strong>politique de mobilit\u00e9 coh\u00e9rente<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Encore peu connu dans de nombreuses PME et ETI, le PDE tend \u00e0 se d\u00e9mocratiser, port\u00e9 par l\u2019\u00e9volution des mentalit\u00e9s et l\u2019imp\u00e9ratif de ma\u00eetrise du&nbsp;<strong>TCO<\/strong>&nbsp;(Total Cost of Ownership).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\udcca\u00a0Le TCO : au c\u0153ur de la d\u00e9marche<\/strong><\/h2>\n\n\n\n<p>Les co\u00fbts li\u00e9s \u00e0 la mobilit\u00e9 repr\u00e9sentent le&nbsp;<strong>2<\/strong><strong>\u1d49&nbsp;ou 3<\/strong><strong>\u1d49&nbsp;poste de d\u00e9penses dans les entreprises<\/strong>. Pourtant, beaucoup se concentrent uniquement sur le prix d\u2019achat ou la facture de carburant, en oubliant les&nbsp;<strong>composantes variables et cach\u00e9es<\/strong>du TCO.<\/p>\n\n\n\n<p>D\u2019apr\u00e8s les experts du secteur, le TCO moyen d\u2019une flotte se d\u00e9compose ainsi :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>45 % :\u00a0<strong>frais variables<\/strong>\u00a0(carburant, sinistralit\u00e9, pneus),<\/li>\n\n\n\n<li>42 % :\u00a0<strong>frais fixes<\/strong>\u00a0(loyers de LLD, financement),<\/li>\n\n\n\n<li>13 % :\u00a0<strong>frais d\u2019usage<\/strong>\u00a0(entretien, p\u00e9ages, stationnement).<\/li>\n<\/ul>\n\n\n\n<p>Le&nbsp;<strong>diagnostic de mobilit\u00e9<\/strong>&nbsp;permet de mettre \u00e0 plat ces co\u00fbts, d\u2019en comprendre les origines, et de mettre en place des plans d\u2019action cibl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83e\udde9\u00a0Comment construire un plan de mobilit\u00e9 efficace ?<\/strong><\/h2>\n\n\n\n<p>Un PDE efficace suit une m\u00e9thodologie en trois \u00e9tapes :<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Diagnostiquer<\/strong>\u00a0:\n<ul class=\"wp-block-list\">\n<li>Audit des pratiques actuelles,<\/li>\n\n\n\n<li>Analyse des d\u00e9placements domicile-travail et professionnels,<\/li>\n\n\n\n<li>Entretien avec les services RH (formation, gestion des infractions) et les gestionnaires de flotte (politique v\u00e9hicule, suivi des entretiens\u2026).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Agir<\/strong>\u00a0:\n<ul class=\"wp-block-list\">\n<li>D\u00e9finition d\u2019objectifs mesurables (r\u00e9duction du carburant, baisse des sinistres, optimisation de l\u2019usage),<\/li>\n\n\n\n<li>Mise en \u0153uvre de formations, sensibilisation \u00e0 l\u2019\u00e9co-conduite, politique de v\u00e9hicule plus sobre,<\/li>\n\n\n\n<li>Introduction de solutions alternatives (covoiturage, modes doux, t\u00e9l\u00e9travail, etc.).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Mesurer<\/strong>\u00a0:\n<ul class=\"wp-block-list\">\n<li>Suivi des indicateurs,<\/li>\n\n\n\n<li>Ajustements selon les r\u00e9sultats obtenus,<\/li>\n\n\n\n<li>Int\u00e9gration dans la strat\u00e9gie globale de mobilit\u00e9 et de d\u00e9veloppement durable de l\u2019entreprise.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83d\uded1\u00a0Pourquoi cette d\u00e9marche devient incontournable en 2025<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les obligations r\u00e9glementaires s\u2019intensifient (quotas de v\u00e9hicules \u00e0 faibles \u00e9missions, loi LOM, ZFE-m).<\/li>\n\n\n\n<li>Les co\u00fbts d\u2019usage ne cessent de cro\u00eetre (\u00e9nergie, fiscalit\u00e9, entretien).<\/li>\n\n\n\n<li>La pression RH s\u2019accentue (attractivit\u00e9, QVT, attentes des nouvelles g\u00e9n\u00e9rations).<\/li>\n\n\n\n<li>La responsabilit\u00e9 environnementale devient un\u00a0<strong>crit\u00e8re diff\u00e9renciant<\/strong>, m\u00eame en B2B.<\/li>\n<\/ul>\n\n\n\n<p>Mettre en place un&nbsp;<strong>plan de mobilit\u00e9<\/strong>, c\u2019est donc&nbsp;<strong>anticiper les \u00e9volutions plut\u00f4t que les subir<\/strong>, s\u00e9curiser les collaborateurs, optimiser le budget, et contribuer \u00e0 la performance globale de l\u2019entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\ud83c\udfaf\u00a0Conclusion<\/strong><\/h2>\n\n\n\n<p>La mobilit\u00e9 en entreprise ne peut plus se r\u00e9sumer \u00e0 la gestion d\u2019un tableau Excel ou d\u2019un parc de v\u00e9hicules. Elle demande&nbsp;<strong>vision strat\u00e9gique, pilotage rigoureux et adaptation permanente<\/strong>.<\/p>\n\n\n\n<p>Le PDE, encore m\u00e9connu, est pourtant&nbsp;<strong>un levier puissant de transformation<\/strong>, au service de la s\u00e9curit\u00e9, de la rentabilit\u00e9 et de la responsabilit\u00e9 des organisations. Un outil \u00e0 int\u00e9grer d\u00e8s maintenant dans toute strat\u00e9gie de gestion de flotte ambitieuse.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83d\ude97\u00a0Du gestionnaire de flotte au gestionnaire de mobilit\u00e9 : une \u00e9volution n\u00e9cessaire Le r\u00f4le du&nbsp;gestionnaire de flotte automobile&nbsp;ne se limite plus \u00e0 la gestion d\u2019un parc de v\u00e9hicules. Avec l\u2019\u00e9volution des usages, des obligations r\u00e9glementaires et des enjeux \u00e9conomiques, ce professionnel devient un&nbsp;gestionnaire de la mobilit\u00e9 globale&nbsp;de l\u2019entreprise. Ce glissement s\u00e9mantique n\u2019est pas anodin : [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi le fleet manager devient un acteur central de la mobilit\u00e9 en entreprise ? - Lizfleet<\/title>\n<meta name=\"description\" content=\"Le r\u00f4le du gestionnaire de flotte automobile ne se limite plus \u00e0 la gestion d\u2019un parc de v\u00e9hicules.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lizfleet.com\/index.php\/2025\/10\/13\/plan-mobilite-gestion-flotte-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi le fleet manager devient un acteur central de la mobilit\u00e9 en entreprise ? 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